Concept- 'The Mosquito Squad Challenge' is a promoted event using anti mosquito spray to protect the course for players and spectators.
This beneficial use of Mosquito Squad's product will create both awareness towards the harms of mosquitos and promote a healthier environment for golfers and spectators.
VCU School of Mass Communications
Creative Advertising
By utilizing common elements within a golf tournament; we hope to speak to both players and fans while continuously reinforcing the mosquito free experience.
Message placement among the course hazards will not deter from the game or experience, but will continue to educate the audience of the services provided by Mosquito Squad.
Home viewers will as well be exposed to the messages on the course leading them to the web, which will allow new consumer data and event traffic to be compiled and recorded for future references.
Art Direction: Laura Lecky
Copy: Laura Lecky, Elise Dransfield